Holding Space | Building Community

Kawaii Me:

A unique backstage fashion show experience displayed a few of the hidden treasures at the heart of Union Square, Somerville. In a reversal of roles, attendees had the opportunity to experience professional hair, makeup and clothing stations, as well as the chance to walk down the runway and pose for a photo op. Intermingled in this interactive experience was a show displaying collections by numerous talented Union Square designers and businesses.

The backstage audience experience was supported by an unconventional runway which wound its way from the entrance of the warehouse past the salon and clothing stations up onto a raised stage, providing visitors a path to follow upon entry and walking models right through the crowd throughout the show.

A large 50 foot long canopy reached from the stage towards the door, welcoming visitors in and connecting them immediately to the space of the stage, inviting anyone who might enter to participate in the excitement Union Square has to offer.

Tyvek, generally known only for its waterproof and tear-proof qualites, was explored as a material for its texture and minimal weight. The entire 500 SF canopy can be collapsed into a 5 foot roll weighing only 5 pounds. The interwoven plastic fibers - which are the source of its tear-resistance - give an additional layer of super fine articulation to the otherwise massive scale, while also providing for durability that will allow the canopy to be reused and reconfigured.

Event Co-produced with Shu Talun & Kawaii-Me
Fashion Design by Nil Rodriguez